The edge of intelligence: the strategy behind business use of market intelligence
Market intelligence helps businesses to understand the needs of their customers, accelerate their growth, and adapt quickly to evolving environments. But many need help to capture these dividends. The FT's latest report explores further.
Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.
Often it can be difficult to navigate volatile markets and the need for the right intelligence and market analysis at the right time is more apparent than ever. Many senior managers and executives face the challenge of growing the business, remaining strategic and running the business efficiently.