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A catalyst to conversation: building better client relationships using the Financial Times

From market moving news to industry insights and competitor analysis, the FT provides a wealth of quality journalism that translates into a conversation you can have with your customer or prospect.

It can help you stay front of mind with clients and prospects. You can stay connected to the issues affecting your clients or prospects and the industries in which they operate, so you can expand your bank of business and accelerate growth as a result.

From a recent survey we conducted with Meridian West to over 1,000 professional service clients and advisers, we found that:

“84% of advisers (client-facing professionals) state the FT helps to give them talking points and conversation starters that will aid them in strengthening relationships with clients” and 89% of the service advisers agreed that it can help them win or retain business."

By getting to know your prospect or client’s products, industry, competition  and markets that affect them, client-facing professionals and business development teams can identify risks and opportunities to adapt advice. A tailored and custom approach enables deeper relationships and richer conversations providing a competitive edge for your team.

“Our real competitors, the competitors that we’re up against time and again,can arguably do the legal work as well as us. So you have to differentiate on another ground, and part of our differentiation is that, actually, we understand your business better.”
Head of Client Relations, Leading International Law Company

Check out our video or infographic on how a client facing professional can utilise their use of FT content and optimise their day and strengthen relationships.

Want to try FT.com for your team? Request a free trial here.

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