Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.
- The challenge
CNC – Communications & Network Consulting needs its staff to be well informed on a variety of specialised sectors and business matters, to enable them to help clients with their communications and media strategies.
- The solution
A corporate subscription to the FT means the agency has access to global news and data around the clock, presenting opportunities for client coverage strategy planning and more effective issues management.
- The benefits
CNC is furthering its own reputation as one of the world’s leading communications consultancies in the corporate and financial communications space, retaining clients and winning new business.
A vital source of market intelligence
It is essential that media professionals at CNC are well informed about the markets they serve. “As a strategic communications adviser, we need a credible news source that offers both speedy information and high-quality analysis” says Olivia Griffiths, Director.
For CNC, the FT is a vital source of information, helping to keep staff informed and ensure they are able to speak with authority to clients about developments in their sector.“We mainly access the FT for news and comment pieces as well as for the latest information on global developments,” explains Marina Jané Sánchez, Senior Associate.
A particularly useful feature is FastFT, which gives readers access to market-moving news and views around the globe 24 hours a day, five days a week, using the FT’s global team based across different timezones. “The introduction of FastFT has been an incredible addition in our opinion,” says Jané Sánchez. “It includes instant coverage of breaking news and allows us to respond to our clients immediately with a more informed opinion.”
Download and read the full CNC case study here.
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