Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
Subscription administrators can now enable access for users to try FT Advanced Sharing for 30 days. To activate your free trial, simply visit the ‘Discover More’ page on the Subscription Manager platfom and switch on access for your organisation.
Can we get a computer to read news and distill market insights from it? Our recently published research focuses on use cases for macro investors for the FT's machine-readable news.
We explore the reasons why demand for shared sources of market information is growing, and the specific benefits of providing FT access for everyone in your organisation.
We examine how unique FT stories and relationships between journalists and organisations can be harnessed in the context of making better investment decisions.
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