Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
For an international commercial law firm, it’s fundamental to be aware of global events that can impact clients. Beyond providing legal advice, lawyers at Baker McKenzie have been using FT insights to provide a better service.
Nestlé is the world's largest food and beverage conglomerate, and it realised the need for improved global understanding for their supply chain professionals. Will Mackereth, supply chain director, spoke about how his team in Vietnam have utilised the FT's market intelligence.
Jonathan Guthrie, Head of Lex and FT Associate Editor, explains why the FT’s unrivalled Lex column offers indispensable perspectives to corporate teams and the global business community.
We explore the history and differences between social media and premium editorial media, and their differential effects on asset prices. Which is right for your business?
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