Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
If you’re wondering how your team could benefit from an FT Premium subscription, we’ve pulled together some of the many features in this post. You can also read what our readers have told us about how they use their subscriptions.
One of the challenges we hear most frequently from prospective readers is that they don’t have time to sift through the abundance of news coverage – and that they’re hungry for a source that cuts through the noise, delivering trustworthy information when they need to know it.
Our customer success managers bring product expertise and knowledge of customers to help teams and organisations realise the full value of our service. This article goes into more detail about what this means in practice.
At the Financial Times, we often work with clients on a consultative basis to help many firms and institutions realise the opportunities, content and tools they can use to support their information needs and workflow structure.
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