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Voice of the Reader: 5 questions we put to FT readers

As part of our new video series, Voice of the Reader, we asked a group of subscribers five questions about the FT:

  1. How would you describe the FT to a friend?
  2. What could the FT do better?
  3. If the FT was a person, what would he or she look like?
  4. What are the FT’s strengths?
  5. What do you value about FT?

The occupations of the subscribers we interviewed ranged from graduate consultant to technology investment banker, offering a unique insight into who our readers are and what they each think about the FT.

You can watch the short 4 minute video series here.

What do YOU value about the FT?

Did you agree with the subscribers in our Voice of the Reader series? Does the FT help you in a particular way to do your job? 

If you have access to the Financial Times via your organisation or university and you would like to share your thoughts or experience, we would love to hear from you. 

You can fill out our contact us form or you get in touch with your account/customer success manager directly.

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