Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
By integrating a bespoke FT API into their intranet, the widget automatically updates with the latest content through matching the search criteria defined by one of the firm’s knowledge specialists.
The Financial Times was identified by BNP Paribas as an important source of information for quicker access to essential business information and improved efficiency of decision-making.
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