FT Professional subscriber resources
An FT advocate is someone who works alongside the FT Customer Success team to champion the use of FT.com within their organisation. FT advocates also have opportunities to inform product development and attend exclusive events with FT journalists.
Contact the team to enquire about becoming an FT advocate at your company.
Take part in an FT case study
Case studies provide advocates with the platform to promote their work, their organisation and how they benefit from using FT content and tools, to a global business audience.
Case studies can be short video testimonials, or longer written pieces produced by the FT marketing team. The following examples have all been used to showcase the value of the FT to organisations and have featured in the Financial Times newspaper, as well as across the FT's digital channels.
Contact us to find out more about taking part in a case study.
Ensure your team has FT.com access
Use this email template to encourage use and adoption of FT.com among your wider team. FT advocates can use this email in full or take the suggestions and add them into your other internal communications.