Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
We spoke to the Academic Director of IE Business School’s Masters in Finance, Professor Ignacio de la Torre, about his role and how the Financial Times is being used as part of the school’s curricula.
For knowledge managers and information managers, providing quality market intelligence presents its own challenges, from deciding which platforms and data sources to use to the amount organisations are willing to pay for such intelligence.
At the Financial Times, we often work with clients on a consultative basis to help many firms and institutions realise the opportunities, content and tools they can use to support their information needs and workflow structure.
According to the Content Marketing Association (CMA) content marketing is worth over £4bn, and represents about £1 in every £4 spent on marketing. It’s never been more important to reach, engage and convert your current and prospective clients with content.
Apart from the obvious coverage on the financial sector, regulations and government decisions, the FT often helps governments and political institutions get more value.
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