Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
Apart from the obvious coverage on the financial sector, regulations and government decisions, the FT often helps governments and political institutions get more value.
Our new customer case study elucidates how CNC, a global strategic communications company, are using the Financial Times to gather market intelligence, spot opportunities for clients and drive new business.
Cass Business School aims to differentiate itself with courses that are more practitioner-oriented and offer a global perspective. The FT helps them do this.
Access to FT.com’s annotation tool MBA Newslines enables professors to annotate articles and stream them directly to students via multiple social media platforms.
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