Reframing how organisations use news: introducing FT Professional
The Financial Times works with thousands of organisations to provide access to trusted FT journalism. This part of the FT business has been rebranded as FT Professional, and this post looks at what’s included as part of an FT Professional Subscription.
From market moving news to industry insights and competitor analysis, the FT provides a wealth of quality journalism that translates into a conversation you can have with your customer or prospect.
Our new customer case study investigates how Ben Bradshaw MP and his research team are using the Financial Times to be better informed of news, trends and specific issues affecting his constituents.
Cass Business School aims to differentiate itself with courses that are more practitioner-oriented and offer a global perspective. The FT helps them do this.
Access to FT.com’s annotation tool MBA Newslines enables professors to annotate articles and stream them directly to students via multiple social media platforms.
As part of a Corporate Licence, the FT developed a tailored information service, including personalised email alerts, Newstracker feeds and access to the FT on LexisNexis.
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